Speaking of possibilities, Twitter’s new Vine app is full of them. Twitter fused mobile and video (arguably the two most cutting edge subjects right now). The possibilities for publicity, marketing and PR with Vine could be vast if it blossoms.
You only get 6 seconds to film and your video loops when posted on Twitter and Vine’s app page. The interesting thing about Vine is that you can only film while your finger is on the screen. This gives you the chance to play around with multiple shots and stop motion.
“Welcome to Optimism”, a blog from Wieden + Kennedy in London, admits that since Vine is so new, “It’s impossible to start thinking about direct strategies for Vine at the moment.” However, they do say that it can, “be included into part of an existing strategy, adding another element to content creation.” The full post shares other useful information about Vine.
Tom Defren from the blog “PR Squared” cautions brands, “to think outside the 6-second window.” He suggests chapters of information. He uses a tour of a car for an example. For the tour, one video would only show the interior, one would be the exterior, and one could just be the speedometer showing how fast the car can go in 6 seconds. We highly suggest reading his full post, it’s quick and interesting.
Here’s some inspiration from companies that have already started using Vine. These are a few examples from Business Insider. For the full article, click here.
Puppies from Urban Outfitters… of course:
The most important Vine you'll ever see. #uodogs vine.co/v/b5HEYV0IQPJ—
Urban Outfitters (@UrbanOutfitters) January 24, 2013
This tour of the MSNBC studio is a cool idea:
#msnbc behind the scenes caught on @vineapp: RT @caramaresca: All in a day's work @msnbc vine.co/v/b5dI1ZbJOdg—
(@msnbc) January 24, 2013
Similar to the studio tour, this coffee shop in Virginia shows how they make a latte:
#latte #cafemoka #espresso #vabeach #snowday #hooleyfilmingthisandnotkittens #latteart vine.co/v/b5QMDvJ0wBQ—
Cafe Moka (@CafeMokaVa) January 25, 2013
An example of how Vine can be used for live news coverage:
The #dolphin stuck inside the #Gowanus Canal. Watch live: bit.ly/WYYmKa vine.co/v/b5PlQO6lQId—
NBC New York (@NBCNewYork) January 25, 2013
Finally, here is Gap’s unique way of using Vine:
A trip down #Gap advertising memory lane for our #firstpost on Vine. vine.co/v/b5PeYQOLuLj—
(@Gap) January 25, 2013
If Vine thrives, it will be interesting to see what brands come up with. Here at PR Advanced, we look forward to the fun challenge of creating compelling content with this new tool.
