Round Two /////// 11:30-12:30
Learn how to persistently create innovative content that attracts and encourages audience engagement. Find out the role of social media in unique content creation while always maintaining content as king.
Rob Six Senior Vice President, Corporate Communications, Roll Global
Rob Six is Senior Vice President, Corporate Communications, at Roll Global, a privately held company that owns a number of high-profile brands including Teleflora, FIJI Water, POM Wonderful, Paramount Farms (Wonderful Pistachios, Wonderful Almonds & Wonderful Accents), Paramount Citrus (Cuties), JUSTIN Vineyards & Winery and Landmark Vineyards & Winery.
He has worked in corporate and brand communications for more than 18 years and has extensive experience in crisis management, corporate reputation, media relations, stakeholder engagement, product launches and integrated brand communications.
At Roll, Rob oversees all corporate and brand public relations for each of the companies, as well as crisis communications, executive visibility and C-suite positioning. Under his leadership, the Roll PR team was selected Best In-House PR team by PR Week in 2009. The team was also awarded a Silver Sabre in 2010 for their efforts launching the Wonderful Pistachio brand, which in the four years since the launch began has become one of the top snack foods in the U.S.
Rob also cultivates and maintains strong relationships with key stakeholders including top-tier media, bloggers, public officials, and health and nutrition thought leaders.
Previously Rob was EVP/Group Head of Edelman’s Public Affairs practice in New York, managing a team of 40 communications professionals. Rob also spent time in Washington, DC working in the public affairs practice of GolinHarris, where he managed multi-stakeholder engagement campaigns for the Florida Department of Citrus, Nestle Waters, Toyota, Weyerhaeuser and the award-winning “The Human Element” corporate reputation effort for The Dow Chemical Company.
Rob began his career in the U.S. Senate, serving six years on the staff of Senator John D. Rockefeller IV, Chairman of the Senate Commerce Committee, eventually becoming the Senator’s Deputy Chief of Staff, a position he held for two years.